Are You Thinking of a Website Redesign Without This Critical Strategy?
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Chris Goward
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In most cases it doesn't.
Retailers usually go into a redesign without a proper process in place to test the page templates and landing pages that are being changed. They also lack a system to monitor and justify those changes against key conversion metrics. Mitigating these risks can only be done with a rigorous conversion optimization strategy. It requires a process that includes understanding your target audience, prioritizing test hypotheses to solve issues obstructing conversions, setting up controlled split tests and analyzing insights from data to make informed changes.
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