Are You Thinking of a Website Redesign Without This Critical Strategy?
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Chris Goward
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To understand your risk exposure, think about the number of individual changes that are made during a redesign multiplied by the depth of change for each element on your site. Imagine for a moment the laundry list of changes and updates proposed during a creative meeting: logo update, page templates restructured, more white space applied, font sizes increased, button colors changed, images moved, image sizes changed, shopping cart icons condensed or expanded, etc. When does the discussion around the risk of all these changes happen?
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