Are You Thinking of a Website Redesign Without This Critical Strategy?
Retailers that are using a structured process that includes A/B split testing as part of a conversion optimization strategy, like WineExpress, GPS Central and BabyAge.com, are seeing significant sales lift while reducing risk.
In fact, according to eConsultancy's 2011 Conversion Rate Optimization report, companies with a structured approach for conversion optimization are twice as likely to see a large increase in sales vs. those without a structured approach.
Testing and a proven system to execute testing for design changes is critical for today's online retailer. The revenue risk of making substantial website changes without it are too great not to. To create your conversion optimization strategy, start with this free whitepaper: Five Steps to Developing a Successful and Scalable Conversion Optimization Strategy.
Want more helpful conversion tips? Join Chris Goward in his session at Conversion Conference - Chicago on June 25-26. Save $100 off on any pass when you register with Retail Online Integration's exclusive discount code ROI.
Chris Goward is co-founder and CEO of WiderFunnel Marketing Optimization. Chris can be reached at Chris.Goward@widerfunnel.com.
- People:
- Chris Goward
- Places:
- United States
