How Retailers Can Effectively Use Animated Videos
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Josh Anish
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One of the best examples of animated video I've seen comes from Bellacor, the lighting fixture specialists. Marketers there were keen to promote the retailer's new "Now List" feature, which is a curated list of discounted products appearing on the site each week. They used whiteboard animation and uploaded high-resolution product shots to explain the concept of the Now List, while also illustrating the discounts that consumers can take advantage of.
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Josh Anish
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