How Retailers Can Effectively Use Animated Videos
An upstart trend within the online video space is animation. For marketers, the pull of animated video is clear. It's cost effective to produce, with no concerns about paying (or directing) actors or worrying about external factors like lighting or the weather. Almost every variable can easily be controlled inside an online videomaker. Then there's the medium itself; something about the nature of animated video makes the content intrinsically more engaging. Audience members often struggle to associate themselves with actors, but when they see generalized drawings on a screen they identify with the simplification and use the opportunity to fill in the gaps with their own experiences, thereby creating a deeper personal connection with the content.
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