How Retailers Can Effectively Use Animated Videos
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Josh Anish
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Video is extremely popular across the internet right now. Many marketers have witnessed firsthand what was already pretty intuitive: videos have a much greater return on investment than traditional text-based content does. The deal was pretty much sealed early in 2014 when Forrester Research published a mind-boggling stat asserting that one minute of video has the same ROI as 1.8 million words of text.
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