Analytics that Matter
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"Base your Web site analytics on things that truly are important to you, and not just macro conversion efforts. For example, how many site visitors signed up to receive your e-newsletter or clicked on a specific aspect of your site?"
—Pinny Gniwisch, VP, Ice.com
heard at: eTail 2005, Philadelphia, Aug. 2, 2005
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- People:
- Gniwisch
- Places:
- Philadelphia
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