About Edmund Scientific
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Catalog established: The company was founded in 1942 by Norman Edmund; the first catalogs were mailed in 1948
Headquarters: Tonawanda, N.Y.
# of employees: Roughly 30
Merchandise: Science-related products, gifts and toys
Customer demographics: Two-thirds male, 35-55 years of age, generally professional (teacher, engineer, lawyer, doctor)
# of SKUs: 2,000 total; on average, 1,500 in the catalog
# of mailings per year: Eight
Annual circulation: 3 million
Sales breakdown by channel: 70 percent Web, 25 percent call center, 5 percent mail
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- People:
- Norman Edmund
- Places:
- Tonawanda, N.Y.
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