Tonawanda, N.Y.

Catalog established: The company was founded in 1942 by Norman Edmund; the first catalogs were mailed in 1948 Headquarters: Tonawanda, N.Y. # of employees: Roughly 30 Merchandise: Science-related products, gifts and toys Customer demographics: Two-thirds male, 35-55 years of age, generally professional (teacher, engineer, lawyer, doctor) # of SKUs: 2,000 total; on average, 1,500 in the catalog # of mailings per year: Eight Annual circulation: 3 million Sales breakdown by channel: 70 percent Web, 25 percent call center, 5 percent mail

When computer-to-plate (CTP) printing came on the scene a few years back and catalog content went digital, digital asset management (DAM) became the commonly used system it is today. CTP spawned new dilemmas: how to manage digital content (namely product data and images used for print and electronic catalogs); how to find the assets when needed; how to manage revisions; and how best to draw assets into the creative process. These emerging challenges created a ripe opportunity for DAM developers. Today, fewer

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