A CEO’s Guide To Modern Catalog Circulation, Part 3 of 3
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
The catalog CEO: An opportunity
Ten years ago, the catalog circ team played a major role in determining the profit and loss of a catalog brand. The CEO understood the role the circulation team played.
Today, the CEO needs to have more of an open line of communication with the circ team. The CEO must actively participate in mailing plans and hold-out test results across different customer audiences. These test results drive different catalog contact strategies for each audience. Once the catalog strategy has been determined, by audience, customer acquisition strategies must be managed. The co-op databases have, in many cases, taken a seat at your executive table given the influence its names have on your merchandising and marketing strategy.
0 Comments
View Comments
- People:
- Kevin Hillstrom
Kevin Hillstrom
Author's page
Related Content
Comments