A CEO’s Guide To Modern Catalog Circulation, Part 2 of 3
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
This means your contact strategy can evolve. It has become critically important to test different page counts. For instance, is 64 pages just as effective as 128 pages at driving sales to the Web? The CEO should demand the circulation team tests different page combinations to different audiences, closely monitoring the incremental increase in sales in all channels at higher page counts.
0 Comments
View Comments
- People:
- Kevin Hillstrom
Kevin Hillstrom
Author's page
Related Content
Comments