8 Leading Retail Mobile Apps
Mobile apps have not only enhanced customer experience, but they've also enabled companies to manage retail operations more efficiently. App development for retail businesses has gained popularity. Companies use mobile apps to showcase products and services, while also offering an engagement point bridging digital and physical commerce. Besides facilitating the purchasing process, apps provide an engaging and active platform for interaction between retailers and their customers.
App development companies created retail apps for the purpose of retaining customers. Retailers tend to maintain regular customers by initiating loyalty programs. Mobile app developers ensure that consumers have satisfying in-store experiences by creating local apps. These devices can aid online buyers to easily make purchases at their convenience.
Here are eight mobile apps that promise a seamless shopping experience. These innovative retailers are using their apps to make the purchasing process an exciting experience.
The mobile app of the leading online shopping outlet is user friendly. Amazon's mobile app enables consumers to make purchases from the online store and pay through the same means. With just a smartphone, consumers can easily shop, purchase and receive their deliveries without delay. The app inspired many online retailers to develop their own in an attempt to recreate Amazon's success.
2. Starbucks Card Mobile
This app provides improved customer experience — both in-store and within the app. Users can view their transactions, make payments and monitor their reward points. Starbucks’ loyal customers use its Card Mobile app to pay for purchases at their convenience.
Another mobile app, myStarbucks, allows people to download free news content and music on Starbucks’ Digital Network. This tool has a QR code scanner, store locator, drink builder, food and coffee menu. However, it's only available on iPhone.
The retail chain offers a free mobile app which is available for Android devices with a camera. Users of the app save time and money as it offers in-store pickup discounts. With the Walmart mobile app, payment is easier. Users don’t need to carry their wallets. They link their bank account or credit card to the mobile app for fast and easy payment across channels. After shopping in-store, for example, payment is made by scanning your phone at a point-of-sale terminal. Payments are secured through users’ fingerprints or passcodes.
The drugstore chain's app offers users convenience and value. For example, customers can use the app to easily refill their prescriptions as well as save money on future purchases. Such features endear users to Walgreens and help to create loyalty to the brand. Walgreens’ Android and iPhone apps allow individuals to take the pharmacy along with them. They can use it to refill prescriptions, print photos, compile shopping lists and more.
Consumers tend to patronize brands that reward their customers regularly. Due to this fact, mobile app developers have created tools with loyalty programs in mind. Sephora developed a mobile app for both iOS and Android devices, and features it as an engagement tool for the brand. Through the Sephora To Go app, for example, users are reminded about special offers if they purchase products in their birthday month. In addition to featuring product offers, Sephora's mobile app updates users on the services of the brand. It informs them of events like training sessions scheduled at its stores’ Beauty Studios.
This third-party mobile app is beacon enabled, and helps users discover premium fashion boutiques. Fashion boutiques install a Bluetooth iBeacon and when users of the app are in the vicinity they might receive a push notification suggesting they go check out a certain item. These are not generic push notifications blanketing every user who happens to walk by. Rather, they are tailored to specific items a user has "collected" — i.e., seen in the app beforehand and liked enough to save to their collection — or which the fashion-forward folks they're following in the app have collected or liked. Knomi users also have the ability to buy items within the iOS app.
Known as the “Instagram for shopping,” Spring incorporates products from various fashion brands within its app. Users can view a retailer’s posts with pictures showing clothing items available in the app. Posts also contain a detailed description of the product and its price. Interested shoppers can buy the item by clicking on its picture. The payment process on Spring is easy too. The device saves your credit card information during the initial transaction. On subsequent visits, Spring uses the collected data during checkout to save customers time.
8. Bed Bath & Beyond
Bed Bath & Beyond's mobile app features augmented reality technology to help make purchase decisions easier for users. The technology offers users a 360-degree view of products, various color choices and additional styles of the items they want to buy. It displays all the characteristics of the product that were not shown in the catalog.
In addition to creating improved customer experiences, mobile apps can also benefit retailers’ bottom lines. They can improve customers’ loyalty and engagement. These apps highlighted above have been successful at creating awareness for brands while also driving purchases. Furthermore, the affordable cost of mobile app development will make it easy for retailers to develop apps.
Harnil Oza is CEO of Hyperlink Infosystem, a mobile app development company.
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Harnil Oza is a CEO of Hyperlink Infosystem, a mobile app development company based in USA & India having a team of best app developers who deliver best mobile solutions mainly on Android and iOS platform. He regularly contributes his knowledge on the leading blogging sites.