E-Commerce: 7 Ways to Increase Your Online Sales

5. Encourage a future visit. Offer the ability for customers to sign up for e-newsletters and special deals via email and SMS on your order confirmation page. This is the last web page that displays after a purchase has been made, and it opens the door for engagement with customers that may have visited your site for the first time.

6. Update your site search. Intelligence features like autocomplete and search algorithms are valuable tools when developing a search-based strategy to reduce site abandonment rates. In addition to automatically completing fragmented search phrases, a robust on-site search platform should be capable of delivering product imagery and other content as part of the autocomplete function.

7. Optimize your site for tablet and mobile viewing. More people than ever are shopping online using their mobile devices. Make the most of this trend by ensuring your site is optimized with speed and usability features for touchscreen browsing. It's also a good idea to limit the use of Flash and minimize scrolling. A mobile app that takes opted-in customers directly to your store can also boost sales.