By
Joe Keenan
, Senior
and Catalog Success
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3. Reduce complaint rates. Develop and implement a strategy to keep customers from hitting the “this is spam” button. This will positively affect your sender reputation and at the same time improve response rates and customer satisfaction, the whitepaper says. To accomplish this, send relevant messages, manage the frequency with which you contact your customers according to their wishes and strictly adhere to your company’s privacy policy.
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