7 Ways to Improve E-Mail Deliverability

6. Verify setup of commercial e-mail server. Check that your e-mail is being delivered by a commercial e-mail server that’s set up properly to guarantee it will be recognized correctly by receiving domains. Consider assigning separate IPs to your promotional and service-based e-mails, the whitepaper advises. Because marketing messages are sent in high volume and more likely to be miscategorized as spam by recipients, they’re more susceptible to reputation issues. By isolating your promotional e-mails from your transactional e-mails, you can better protect the reputation of this business-critical communication channel with your customers.