7 Critical Reasons Why Retailers Must Manage Multichannel Information as it Happens
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Reason No. 6: Enhance agility. Organizations are starting to take a greater interest in ensuring that operational information is managed and governed in a more systematic and strategic fashion. A large national electronics retailer recently introduced a new model of flat-screen TVs across its stores nationwide, yet the retailer struggled to sell them because it lacked the information it needed to market and support the product. The TVs were in stock but sales personnel had no training information to help customers buy them; shelf tags lacked relevant details; and the POS system had incomplete information.
0 Comments
View Comments
Mikael Lyngsø
Author's page
Related Content
Comments