7 Critical Reasons Why Retailers Must Manage Multichannel Information as it Happens
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Reason No. 1: Drive revenue. When all operational product information is integrated across channels, marketing and customer support teams can have the accurate information they need to make the sale and retain the customer. Timely and more relevant information at the point of sale can also help improve cross-sell and upsell conversions while enabling fast, accurate and relevant responses to product information queries.
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Mikael Lyngsø
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