7 Critical Reasons Why Retailers Must Manage Multichannel Information as it Happens
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Businesses have worked feverishly to optimize their physical supply chains. However, a growing number of retailers are taking a similar interest in optimizing the flow and management of the related product information. Merchants must look beyond a Band-Aid approach to their strategic multichannel information challenges and find a holistic, full-cycle approach that enables management teams to continually receive and use accurate strategic information about their products, customers and suppliers to develop a sustainable competitive advantage. Done correctly, this approach can result in seven critical benefits:
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Mikael Lyngsø
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