6 Ways to Gain Consumer Confidence With Permission-Based E-Marketing Campaigns

6. Determine customer preferences.
Offer subscribers a choice of what they want to receive and how often, especially if you have a wide range of offers to promote or a very aggressive mailing schedule, the whitepaper advises. Then segment your list to send specific content to the subscribers who’ve requested it. This helps prevent list burnout and shows your list members that you recognize their personal interests.