6 Ways to Gain Consumer Confidence With Permission-Based E-Marketing Campaigns

3. Avoid renting lists.
Sending e-mails to acquired lists may appear attractive with the promise of additional leads or sales, but it also generates anger and ill will from recipients who see your message as no different from all of the other spam they receive, the whitepaper points out. An alternative to renting or purchasing lists is to advertise on another Web site. Include a clear call to action, such as “Join our list for special savings.” This approach may help you add a small net increase in names, but you’ll be far more assured these people actually want to hear from you.