6 Ways to Gain Consumer Confidence With Permission-Based E-Marketing Campaigns

1. Require double opt-in.
As the most ethical subscription standard, double opt-in requires prospective members to confirm their memberships before receiving your next mailing, protecting them from receiving mail they didn’t sign up for. And it’s beneficial to marketers as well. Consumers who confirm their subscriptions are most likely to remember it when they receive your e-mail, making it less likely they’ll report the message as spam, the whitepaper says. Some more benefits to the double opt-in subscription process include the following: