5 Ways to Supercharge Seasonal Sales
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Scott Heimes
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5. Make the checkout process simple. According to a Baymard Institute study that compiled statistics from published research, the average documented online shopping cart abandonment rate is over 67 percent. Too often, however, high abandonment rates and low conversion rates don't get properly addressed. A thorough site optimization program starting deep in the site — i.e., at the checkout — can often greatly improve conversion rates and the bottom line.
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