5 Ways to Supercharge Seasonal Sales
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Scott Heimes
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1. Make sure your site accommodates mobile shoppers. Sales on mobile devices this holiday season are expected to surge, growing 16 percent during the 2013 season. eMarketer projects that by 2017, retail sales on mobile devices will top $100 billion. Make the most of this trend by ensuring your site meets the requirements for these shoppers. I recommend implementing a full responsive redesign. If that's not a near-term project, you can get started by adding new search landing page designs or email templates that leverage responsive design. These simple starting points can help you capture more shoppers during the holiday season and in years to come as mobile takes a greater slice of market share.
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