5 Ways to Supercharge Seasonal Sales
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Scott Heimes
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2. Understand your customer demographics and address their unique needs. Holiday shopping isn't just a Western phenomenon thanks to global digital sales platforms. If you're selling to a worldwide customer base, prepare for an uptick in sales across all regions and make sure you understand and accommodate local preferences, including preferred regional payment methods. Customer age groups also matter. For example, younger shoppers are more likely to use PayPal, whereas older customers in the U.S. typically use credit cards.
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Scott Heimes
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