
By
Mark Ryski
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Same-store sales are looking a little flat and you need to find ways to deliver better results. There's still a scent of the financial meltdown lingering, but you survived that crisis and it's time to start getting the sales needle moving in a positive direction.
There are only three ways you can drive sales in your stores:
- encourage more prospects to visit your stores;
- increase the average ticket order; and
- increase conversion rates for the prospects already visiting your stores (i.e., the folks who visit your stores but don't buy).
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