5 Ways to Drive Customer Conversion Rates in Your Stores
A good way to improve conversion rates is to ensure all your staff understands what conversion is and how each of them helps influence it. Ask your staff about why they think shoppers don't buy and what can be done to improve conversion rate. Get them excited about moving the conversion needle and you'll significantly improve your chances of actually doing it.
Simply put, if you don't track traffic or measure conversion rate in all your stores you're missing out on an entirely new way to drive sales. You can't improve conversion if you don't measure it. Retailers who are focused on driving conversion rate have a significant advantage over those who aren't.
Mark Ryski is the founder and CEO of HeadCount, an analytics firm specializing in store traffic and conversion. Mark is also the author of "Conversion: The Last Great Retail Metric" and "When Retail Customers Count." Mark can be reached at firstname.lastname@example.org.