5 Tips to Improve Your Website for Holiday Sales
4. Get more mileage out of your email list. Email lists still aren't being taken full advantage of by most retailers. While your list may be significant in size, not to mention filled with some of your most loyal customers, the same message shouldn't necessarily be sent to everyone on the list. If you have the ability to segment your list and messages, take advantage of that feature. If not, make sure you're sending out unique newsletters and promotions on a consistent basis during the holiday season — and don't be shy if you're sending more emails per week than you normally do. Consumers tend to be a little more forgiving as long as you're providing them new and exciting deals with each new email that comes through.