5 Tips to Improve Your Website for Holiday Sales
3. Get cozy with analytics. The great thing about an e-commerce site, or really anything online, is the ability to analyze and measure. You're able to see exactly what people are shopping for, the path they took to get to a product and what they left in their cart (if they happened to have abandoned). Set up specific goals and funnels in your analytics package to help determine more specifics about actions taking place on your website. You're going to get a ton of return visitors during the holiday season, so be prepared to cater to their needs. This means that someone within your organization should be tasked with checking analytics multiple times a day. Analytics not only allow you to take action now, they also can have an even bigger impact for next year's planning. Analytics provide you with irreplaceable intelligence into what is and what isn't resonating with your online shoppers.