5 Tips to Improve Your Website for Holiday Sales
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2. Update your look. While most retailers take the time to decorate their brick-and-mortar stores to showcase their holiday spirit, they often neglect their online stores. It makes a big difference and goes a long way when consumers are given something different when they come to your website. While unique content and offerings are a given, design subtleties can go a long way as well to warm up to your holiday customers. Furthermore, consistency on all fronts matters, so if you're sprucing up your stores, make sure you spruce up your site as well. In a season with a lot of comparison shopping, every detail matters.
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Keith Sc
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