5 Steps to Using Behavioral Targeting Effectively

3. Keep it relevant. Behavioral targeting is about listening to your customers and interpreting their actions — the goal being to personalize marketing communications so they feel it's a service, rather than an intrusion. Just like a good sales assistant, behavioral targeting lets you pay attention to your customers’ browsing and buying habits. Therefore, you can provide them with relevant information, when appropriate, to encourage them to make purchases. Getting the balance right can help improve relationships with your customers, increase sales and maintain loyalty.