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Justin Moore
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4. Complete scheduled maintenance and tests. Nearly 45 percent of the top 130-plus online retailers this year fell below the industry standard of 99.9 percent availability. Regular, up-to-date evaluations of your website can eradicate much of this. Ask yourself the following:
- Have I backed up my most recent files?
- Can I virtualize my IT infrastructure?
- Does my team have remote access to our business network?
- Does my handling of consumer data meet government and industry guidelines?
5. Ensure mobile device compatibility. On Cyber Monday 2012, 18 percent of consumers used a mobile device to access retail sites, a 70 percent increase over Cyber Monday last year. If your website isn't compatible with mobile devices, your sales will suffer. Test your site on various mobile applications to ensure it's easily accessible.
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