5 Best Practices for Marketing to International Consumers
In short, establish an active social media presence wherever your international customers prefer to socialize. Then interact with them in their own language in meaningful ways. This effort is often rewarded: Fifty percent of social media users in an international study responded that they post information about brands, and the majority of what they say is positive.
5. Use online promotions to keep customers engaged. What do consumers actually want from the brands they engage with online? Their expectations include promotions and giveaways, along with sharing news and product information. Make sure, however, that your offers and events are open to all. Having small print that excludes customers in certain countries can be a slap in the face for loyal overseas customers. This is where having different accounts for different linguistic or national markets can be especially helpful, allowing you to keep your promotions relevant to each market.
Follow best practices and you can open your business up to markets that are likely to shape the future of online commerce. It's an exciting opportunity — go grab it!