Check it Out: Let it Snow, Let it Snow, Let it Snow

Lands' End's Virtual Snow Day reached an estimated audience of 9.5 million, registering more than 600 new Twitter followers to Lands' End's PR team. The fast-paced, one-day event also generated more than 10,000 tweets. Lands' End plans to continue to reach out to its fans and followers on a regular basis — both opportunistically (e.g., Virtual Snow Day) and seasonally (e.g., back-to-school preparation, holiday gift suggestions), says Casper.