Check it Out: Let it Snow, Let it Snow, Let it Snow

With the Midwest section of the country buried under more than a foot-and-a-half of snow from a Feb. 1 storm, essentially trapping people in their homes, the marketing team at Dodgeville, Wis.-based Lands' End (themselves dealing with the effects of the storm) came up with an idea: Why not take advantage of the fact that there was a captive audience who would be looking for indoor activities — e.g., shopping online. In particular, Lands' End sought to engage consumers online via its social media outlets. And so Lands' End's Virtual Snow Day was born.