4 Steps to Increase Online Conversion Rates — Catalog Success Webinar Recap, Part 2
By
Joe Keenan
and Catalog Success
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* marginal-selling items dropped from seasonal catalogs;
* line extension of products (e.g., “for more Belleek China, go to our Web site”); and
* all drop-shipped items discontinued from the catalog, which are particularly attractive because there’s no inventory cost associated with them, O’Connor noted.
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- Companies:
- Creative Irish Gifts
- Lett Direct Inc.


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