4 Steps to Increase Online Conversion Rates — Catalog Success Webinar Recap, Part 2
By
Joe Keenan
and Catalog Success
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1. Offer a broader choice of merchandise online. With the introduction of Web-exclusive products, Creative Irish Gifts was able to offer a broader selection of products for those consumers searching for specific products, O’Connor said. These products generally come from four sources:
* items judged as good sellers but not financially justified to be in the catalog;
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- Companies:
- Creative Irish Gifts
- Lett Direct Inc.


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