4 Best Practices for Affiliate Marketing Success

4. Take advantage of high-quality leads and customer loyalty. Consumers are typically driven by their brand loyalty to respond to a CPA ad. Therefore, you're more likely to obtain customers that already have strong empathy and trust for your brand. They have a potentially high lifetime value to your brand, so use this data to enhance consumers’ profiles. Using other modeling techniques and taking into account a consumer’s demographic, brand marketers may even be able to predict what the next purchase will be from each newly acquired customer and therefore can remarket to them in the future.