4 Best Practices for Affiliate Marketing Success

2. Be timely and current. With CPA campaigns, advertisers can find a hook to tie into nearly every season throughout the year, as well as have the ability to modify their offers to coincide with upcoming events. For example, a florist can offer half-off flowers for Valentine’s Day, Mother’s Day, Easter, or other appropriate holidays. Special occasions, trends, seasons and news stories can serve as triggers to get consumers to respond to a CPA campaign.