10 Things You Can Do to Speed Up Your Web Pages
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Tammy Everts
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- Defer third-party scripts. Deferral is a FEO technique that delays the execution of noncritical scripts until the rest of the page has rendered.
- Load scripts asynchronously. With asynchronous loading, third-party scripts load in parallel with crucial page content.
- Implement third-party timing and script killing. This technique involves establishing an allotted time for scripts to load. If a script fails to load within that time, it's either killed or deferred.
- Monitor script performance constantly. Real user monitoring tools allow you to keep an eye on the real-time performance of your scripts.
Retail sites will continue to grow in size and complexity, which means managing and optimizing web performance will require ongoing vigilance. The payoff is increased customer loyalty, measurable in visitor retention, more conversions and greater revenue.
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Tammy Everts
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