10 Things You Can Do to Speed Up Your Web Pages
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Tammy Everts
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This shortfall comes with a price tag. Slower pages translate to higher bounce rates, lower conversion rates and lost revenue. To illustrate, Wal-Mart found that when load times slowed from one second to four seconds, conversions declined sharply. For every second of improvement, the retailer experienced up to a 2 percent increase in conversions.
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Tammy Everts
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