Why Alex and Ani is Embracing iBeacons in All of its Stores

The rush of retailers rolling out iBeacons is beginning. On Thursday, the jewelry store Alex and Ani announced it's using the sensors in its 40 stores nationwide, which is believed to be the first full deployment of iBeacons in a retailer aside from Apple. "We always want to try the latest and greatest," said Ryan Bonifacino, vice president of digital strategy for Alex and Ani. "By the time it hits the common vernacular or early adopters we've already been first in line."