Warby Parker Site Pitches 'Man Of Steel' Glasses
In its first partnership with a major motion picture, Warby Parker — the online marketer of trendy eyeglasses — has teamed with Warner Bros. for a promotional tie-in to the upcoming reboot of the "Superman" movie franchise, "Man of Steel." The movie begins its run in theaters on June 14. The deal, which was in the works for more than a year, was orchestrated by Omnicom Media Group's Ignition Factory. OMG is Warner Bros.' media agency.
Under the agreement, Warby Parker created two