Wal-Mart Chief Marketer Quinn Upbeat on Holidays

Wal-Mart has high hopes for the holidays, in part because lower gas prices and unemployment rates are putting more money in the hands of its shoppers this year, said U.S. Chief Marketing Officer Stephen Quinn in an interview after his appearance at the Association of National Advertisers Masters of Marketing conference in Orlando last week. To keep up with the demand for thousands of pieces of content, largely video, the retailer has established a single "holiday hub" for producing all of its holiday work, led by Senior Vice President, Creative, Andy Murray, Quinn said.