Taylor Swift to Sell Clothing Designed for Chinese Shoppers
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Fresh off of her victory against Apple Inc., Taylor Swift is taking on an even more ambitious challenge: conquering China. The singer is teaming up with JD.com Inc., the second-largest e-commerce company in China, to sell a new fashion line designed specifically for Chinese shoppers. Dresses, sweatshirts and other tops will be available in August on the website. JD is looking to Swift to help expand deeper into clothing, where it’s chasing China’s No. 1 e-commerce company, Alibaba. As part of the push, JD is wooing U.S. brands by eschewing the knockoff merchandise that’s common in some Chinese marketplaces.