Target Preps Marimekko Launch, But ’Won't Apologize’ for Out-of-Stocks

Target offered a sneak peek of its upcoming Marimekko swimwear and home décor line, which features the iconic Finnish brand’s untouched, archival prints. And like last year’s wildly successful Lilly Pulitzer launch and the website-crashing Missoni collection before it, the 200-plus item Marimekko for Target collection might also sell out in a New York minute and enrage empty-handed shoppers. But Target won’t be issuing any mea culpas if that happens.