Survey: Smartphone usage driving consumer purchase habits

Indianapolis -- More than half of U.S. consumers who’ve made at least one purchase on their smartphone have done so based on a marketing message delivered via mobile email, according to a new study by ExactTarget. While calling, texting and emailing remain the most frequent daily activities for smartphone users, the study found consumers are increasingly using their smartphones for more than the basics.
 Key findings of the research include: Sixteen percent of smartphone owners have completed at least one purchase as a direct result of a marketing message they received on their smartphone; Of those, 55% have completed