Survey: Fewer than a third of leading online retailers ready for tablets

Boston -- Research results released Thursday by mobile and social merchandising solution-provider Zmags found that less than one-third of the top 100 Internet retailers are prepared for tablet shopping. According to “Mobile & Tablet e-Commerce: Is anyone really ready?” commissioned by research firm Hawk Partners, too few retailers have optimized sites for tablet commerce. Most are simply relying on their standard websites to provide an “adequate enough” tablet shopping experience. Other key findings of the survey include: More than half of retailers have developed smartphone-specific offerings to provide key functionality for the smaller screen. While over two-thirds of the