W. Sean Ford

Tags: In-Store Media, Merchandising, Mobile Retail, Multichannel Retailing Fewer than one-third of retailers have optimized sites for tablet commerce, according to a report, "Mobile & Tablet e-Commerce: Is anyone really ready?" by Zmags, a provider of rich media mobile and social merchandising. Zmags commissioned HawkPartners, a marketing consulting and research firm, to assess the mobile and tablet offerings of the Top 100 Internet retailers, who were evaluated on the shopping and purchasing experiences they provided across tablets (iPad), smartphones (iPhone and Android) and Facebook, according to a company press release. The study found that most are relying on their

Boston -- Research results released Thursday by mobile and social merchandising solution-provider Zmags found that less than one-third of the top 100 Internet retailers are prepared for tablet shopping. According to “Mobile & Tablet e-Commerce: Is anyone really ready?” commissioned by research firm Hawk Partners, too few retailers have optimized sites for tablet commerce. Most are simply relying on their standard websites to provide an “adequate enough” tablet shopping experience. Other key findings of the survey include: More than half of retailers have developed smartphone-specific offerings to provide key functionality for the smaller screen. While over two-thirds of the