Style.com Tries E-Commerce With Print Spinoff

At a time when the fashion world is increasingly moving online, Style.com is going in the other direction with the launch of a glossy print magazine. Style.com Magazine is a reverse publishing move by Fairchild Fashion Media. It’s also a foray into e-commerce. Set for release right after spring 2012 runway shows end Oct. 5, the first issue will aim at the fashion-obsessed by featuring items from six designers that will be available for purchase on Style.com.