Study: Retail-Integrated E-Commerce Generates More Sales

Shopatron has completed its 2011 Retailer eCommerce Study and the results show that retail-integrated e-commerce is boosting sales for both brands and retailers. The survey, answered by almost 1,000 Shopatron retail partners, gives insight into how e-commerce influences a consumer brands’ online and in-store sales. And with over 90 percent of most brands’ sales happening in retail stores, branded manufacturers considering direct-to-consumer e-commerce should take heed.